| The squander sequence: Understanding food waste at each stage of the consumer decision-making process LG Block, PA Keller, B Vallen, S Williamson, MM Birau, A Grinstein, ... Journal of Public Policy & Marketing 35 (2), 292-304, 2016 | 253 | 2016 |
| Consumer vulnerability: foundations, phenomena, and future investigations SM Baker, MC LaBarge, CN Baker Consumer Vulnerability, 27-44, 2015 | 68 | 2015 |
| The effect of suspense on enjoyment following a desirable outcome: The mediating role of relief R Madrigal, C Bee, J Chen, MC LaBarge Media Psychology 14 (3), 259-288, 2011 | 49 | 2011 |
| Mothers, food, love and career–the four major guilt groups? The differential effects of guilt appeals MC LaBarge, J Godek ACR North American Advances, 2006 | 39 | 2006 |
| Using the Olympics and FIFA World Cup to enhance global brand equity: a case study of two companies in the payment services category. R Madrigal, C Bee, MC LaBarge Global sport sponsorship, 179-190, 2005 | 37 | 2005 |
| The role of mental budgeting in philanthropic decision-making MC LaBarge, JL Stinson Nonprofit and Voluntary Sector Quarterly 43 (6), 993-1013, 2014 | 34 | 2014 |
| Examining Responsiveness to an Incentive-Based Mobile Health App: Longitudinal Observational Study J Brower, MC LaBarge, L White, MS Mitchell Journal of Medical Internet Research 22 (8), 2020 | 32 | 2020 |
| Staying in “the works of living”: How older adults employ marketplace resources to age successfully MC LaBarge, M Pyle Journal of Consumer Affairs 54 (2), 742-774, 2020 | 13 | 2020 |
| A motivational framework for self-directed hedonic consumption MC LaBarge, PA Dacin Advances in Consumer Research 31, 316-317, 2004 | 5 | 2004 |
| Digital Exchange Compromises: Teetering Priorities of Consumers and Organizations at the Iron Triangle MC LaBarge, KL Walker, CN Azzari, M Bourassa, J Catlin, S Finkelstein, ... Journal of Consumer Affairs, 2022 | 4 | 2022 |
| Consumer vulnerability. Conditions, contexts and characteristics SM Baker, M LaBarge, CN Baker | 4 | 2015 |
| The differential effects of guilt appeals in persuasive marketing communications MC LaBarge, J Godek Advances in Consumer Research 32, 260, 2005 | 4 | 2005 |
| THE EFFECTS OF LABELLING, PACKAGING AND THE EATING ENVIRONMENT ON CONSUMER-GENERATED FOOD WASTE MC LaBarge, S Evans, B Vallen, LG Block Routledge Handbook of Food Waste, 400-412, 2020 | 3 | 2020 |
| Competitive Paper Session: Hedonic Consumption. MC LaBarge, PA Dacin, MS Minor, A Hausman, YO Whang, J Allen, ... Advances in Consumer Research 31 (1), 2004 | 3 | 2004 |
| Examining Users’ Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory: An Abstract M Bourassa, C Caldara, A Helme-Guizon, M LaBarge Academy of Marketing Science Annual Conference-World Marketing Congress, 351-352, 2021 | 1 | 2021 |
| Consumers’ Responses to Advocacy Advertising: Sympathy, Empathy, and Attitudes MC LaBarge, J Chen, R Madrigal Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference …, 2015 | 1 | 2015 |
| Mental budgeting and charitable giving: Matching motives with budgets to maximize giving JL Stinson, MC LaBarge Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference …, 2015 | 1 | 2015 |
| Integral affect and attitude strength in health communications MC LaBarge ACR North American Advances, 2009 | 1 | 2009 |
| Digital exchange compromises: Teetering priorities of consumers and organizations at the iron triangle JR Catlin, MC LaBarge, KL Walker, CN Azzari, M Bourassa, S Finkelstein, ... | | 2022 |
| Improving Attitudes Towards Breaks from Sitting using Affective and Cognitive Messages H Gharib, MC LaBarge, L Lévesque Journal of European Psychology Students 13 (1), 93-106, 2022 | | 2022 |
Robert MadrigalCalifornia State University, ChicoVerified email at csuchico.edu
