R Dustin Harding - Google Scholar

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Citations	69	67
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Co-authors

Diogo HildebrandBaruch College, CUNYVerified email at baruch.cuny.edu
Rhonda HadiUniversity of OxfordVerified email at sbs.ox.ac.uk
Thomas KramerProfessor of Marketing, UC RiversideVerified email at ucr.edu
Mitchel R. MurdockAssociate Professor of Marketing, Utah Valley UniversityVerified email at uvu.edu

R Dustin Harding

R Dustin Harding

Assistant Professor, Utah Valley University

Verified email at uvu.edu - Homepage

Consumer Motivation Consumer Confidence Consumer Commitment


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Culturally contingent cravings: How holistic thinking influences consumer responses to food appeals D Hildebrand, RD Harding, R Hadi Journal of Consumer Psychology 29 (1), 39-59, 2019	47	2019
The Impact of Acquisition Mode on Expected Speed of Product Mastery and Subsequent Consumer Behavior RD Harding, D Hildebrand, T Kramer, JD Lasaleta Journal of Consumer Research, 2018	20*	2018
Now presenting the undistinguished achievement award: how relative standing creates exceptional outcomes from recognizing unexceptional sales associates RD Harding, MR Murdock Journal of Personal selling & sales ManageMent 42 (3), 279-290, 2022	2	2022
Culturally contingent cravings: How holistic thinking influences consumer responses to food appeals (vol 29, pg 39, 2019) D Hildebrand, RD Harding, R Hadi JOURNAL OF CONSUMER PSYCHOLOGY 30 (2), 402-402, 2020		2020
Culturally-contingent cravings: how holistic thinking increases susceptibility to occasion-setting cues in food appeals D Hildebrand, R Hadi, R Harding Journal of Consumer Psychology 29 (1), 2018		2018

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