| Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research WO Bearden, RG Netemeyer, KL Haws Sage publications, 2011 | 2928* | 2011 |
| Seeing the world through GREEN-tinted glasses: Green consumption values and responses to environmentally friendly products KL Haws, KP Winterich, RW Naylor Journal of consumer psychology 24 (3), 336-354, 2014 | 1258 | 2014 |
| Dynamic pricing and consumer fairness perceptions KL Haws, WO Bearden Journal of consumer research 33 (3), 304-311, 2006 | 750 | 2006 |
| An assessment of chronic regulatory focus measures K Haws, U Dholakia, WO Bearden Journal of Marketing Research 47 (October), 967-982, 2009 | 525 | 2009 |
| Traveling with companions: The social customer journey R Hamilton, R Ferraro, KL Haws, A Mukhopadhyay Journal of Marketing 85 (1), 68-92, 2021 | 310 | 2021 |
| Helpful hopefulness: The effect of future positive emotions on consumption KP Winterich, KL Haws Journal of Consumer Research 38 (October), 505-524, 2012 | 292 | 2012 |
| Healthy diets make empty wallets: The healthy= expensive intuition KL Haws, RW Reczek, KL Sample Journal of Consumer Research 43 (6), 992-1007, 2017 | 256 | 2017 |
| The squander sequence: Understanding food waste at each stage of the consumer decision-making process LG Block, PA Keller, B Vallen, S Williamson, MM Birau, A Grinstein, ... Journal of Public Policy & Marketing 35 (2), 292-304, 2016 | 253 | 2016 |
| Consumer spending self-control effectiveness and outcome elaboration prompts KL Haws, WO Bearden, GY Nenkov Journal of the Academy of Marketing Science 40, 695-710, 2012 | 239 | 2012 |
| Eating with a purpose: consumer response to functional food health claims in conflicting versus complementary information environments RW Naylor, CM Droms, KL Haws Journal of Public Policy & Marketing 28 (2), 221-233, 2009 | 208 | 2009 |
| Healthy satiation: The role of decreasing desire in effective self-control JP Redden, KL Haws Journal of Consumer Research 39 (5), 1100-1114, 2013 | 197 | 2013 |
| Keeping it all without being buried alive: Understanding product retention tendency KL Haws, RW Naylor, RA Coulter, WO Bearden Journal of Consumer Psychology 22 (2), 224-236, 2012 | 150 | 2012 |
| Sounds big: The effects of acoustic pitch on product perceptions ML Lowe, KL Haws Journal of Marketing Research 54 (2), 331-346, 2017 | 140 | 2017 |
| Seize the day! Encouraging indulgence for the hyperopic consumer KL Haws, C Poynor Journal of Consumer Research 35 (4), 680-691, 2008 | 139 | 2008 |
| Motivating customers to adhere to expert advice in professional services: a medical service context K Seiders, AG Flynn, LL Berry, KL Haws Journal of Service Research 18 (1), 39-58, 2015 | 136 | 2015 |
| Healthy through presence or absence, nature or science?: A framework for understanding front-of-package food claims Q André, P Chandon, K Haws Journal of Public Policy & Marketing 38 (2), 172-191, 2019 | 132 | 2019 |
| On the road to addiction: The facilitative and preventive roles of marketing cues IM Martin, MA Kamins, DM Pirouz, SW Davis, KL Haws, AM Mirabito, ... Journal of Business Research 66 (8), 1219-1226, 2013 | 126 | 2013 |
| When Value Trumps Health in a Supersized World K Haws, K Winterich Journal of Marketing 77, 2013 | 126 | 2013 |
| Vice-virtue bundles PJ Liu, KL Haws, C Lamberton, TH Campbell, GJ Fitzsimons Management Science 61 (1), 204-228, 2015 | 108 | 2015 |
| Lucky loyalty: the effect of consumer effort on predictions of randomly determined marketing outcomes RW Reczek, KL Haws, CA Summers Journal of Consumer Research 41 (4), 1065-1077, 2014 | 96 | 2014 |
Peggy LiuBen L. Fryrear Professor of Marketing, University of PittsburghVerified email at pitt.edu
