| Does a companion always enhance the shopping experience? A Borges, JC Chebat, BJ Babin Journal of Retailing and Consumer Services 17 (4), 294-299, 2010 | 267 | 2010 |
| Going green for self or for others? Gender and identity salience effects on sustainable consumption D Costa Pinto, MM Herter, P Rossi, A Borges International Journal of Consumer Studies 38 (5), 540-549, 2014 | 230 | 2014 |
| Effects of mall atmosphere on mall evaluation: Teenage versus adult shoppers MC Massicotte, R Michon, JC Chebat, MJ Sirgy, A Borges Journal of Retailing and Consumer Services 18 (1), 74-80, 2011 | 145 | 2011 |
| Gender orientation and retail atmosphere: effects on value perception A Borges, BJ Babin, N Spielmann International Journal of Retail & Distribution Management 41 (7), 498-511, 2013 | 126 | 2013 |
| More on the role of switching costs in service markets: A research note JC Chebat, M Davidow, A Borges Journal of Business Research 64 (8), 823-829, 2011 | 114 | 2011 |
| Private labels versus national brands: The effects of branding on sensory perceptions and purchase intentions P Rossi, A Borges, M Bakpayev Journal of retailing and consumer services 27, 74-79, 2015 | 111 | 2015 |
| Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations: A replication and extension R Felix, A Borges Journal of Brand Management 21, 579-593, 2014 | 104 | 2014 |
| Avoiding poor health or approaching good health: Does it matter? The conceptualization, measurement, and consequences of health regulatory focus P Gomez, A Borges, CC Pechmann Journal of Consumer Pscyhology 23 (4), 451-463, 2013 | 92 | 2013 |
| Managing service recovery experience: effects of the forgiveness for older consumers BJ Babin, W Zhuang, A Borges Journal of Retailing and Consumer Services 58, 102222, 2021 | 89 | 2021 |
| Negative emotions, value and relationships: differences between women and men BJ Babin, M Griffin, A Borges, JS Boles Journal of Retailing and Consumer Services 20 (5), 471-478, 2013 | 83 | 2013 |
| Green consumers and their identities: How identities change the motivation for green consumption D Costa Pinto, WM Nique, M Maurer Herter, A Borges International Journal of Consumer Studies 40 (6), 742-753, 2016 | 74 | 2016 |
| “It was not that long!”: The effects of the in-store TV screen content and consumers emotions on consumer waiting perception A Borges, MM Herter, JC Chebat Journal of Retailing and Consumer Services 22, 96-106, 2015 | 64 | 2015 |
| How service seasons the experience: Measuring hospitality servicescapes N Spielmann, M Laroche, A Borges International Journal of Hospitality Management 31 (2), 360-368, 2012 | 59 | 2012 |
| Graphic gambling warnings: How they affect emotions, cognitive responses and attitude change Y Munoz, JC Chebat, A Borges Journal of Gambling Studies 29, 507-524, 2013 | 56 | 2013 |
| The role of retail price image in a multi-country context: France and the USA BJ Babin, A Borges, K James Journal of Business Research 69 (3), 1074-1081, 2016 | 55 | 2016 |
| As the wheel turns toward the future of retailing BJ Babin, C Feng, A Borges Journal of marketing theory and practice 29 (1), 78-91, 2021 | 52 | 2021 |
| Influence of different starch sources and plasticizers on properties of biodegradable films. JA Borges, VP Romani, WR Cortez-Vega, VG Martins International Food Research Journal 22 (6), 2015 | 48 | 2015 |
| Estrategias emergentes au deliberadas: um estudo de caso com os vencedores do premio" Top de Marketing" da ADVB AA Borges Jr, FB Luce Revista de Administração de Empresas 40, 36-44, 2000 | 47 | 2000 |
| Recycling cooperation and buying status: Effects of pure and competitive altruism on sustainable behaviors D Costa Pinto, M Maurer Herter, P Rossi, W Meucci Nique, A Borges European Journal of Marketing 53 (5), 944-971, 2019 | 46 | 2019 |
| The effects of digitally enhanced photos on product evaluation and young girls' self-esteem A Borges Recherche et applications en marketing (English edition) 26 (4), 5-21, 2011 | 45 | 2011 |
Patricia RossiSKEMA Business SchoolVerified email at skema.edu
