| Choice of cause in cause-related marketing SR Robinson, C Irmak, S Jayachandran Journal of marketing 76 (4), 126-139, 2012 | 484 | 2012 |
| The impact of product name on dieters’ and nondieters’ food evaluations and consumption C Irmak, B Vallen, SR Robinson Journal of consumer research 38 (2), 390-405, 2011 | 309 | 2011 |
| The role of message specificity in corporate social responsibility communication S Robinson, M Eilert Journal of Business Research 90, 260-268, 2018 | 90 | 2018 |
| Message framing and individual traits in adopting innovative, sustainable products (ISPs): Evidence from biofuel adoption S Moon, PK Bergey, LL Bove, S Robinson Journal of Business Research 69 (9), 3553-3560, 2016 | 86 | 2016 |
| A “good” new brand—What happens when new brands try to stand out through corporate social responsibility S Robinson, S Wood Journal of Business Research 92, 231-241, 2018 | 62 | 2018 |
| The efficacy of green package cues for mainstream versus niche brands: How mainstream green brands can suffer at the shelf S Wood, S Robinson, M Poor Journal of Advertising Research 58 (2), 165-176, 2018 | 44 | 2018 |
| Would you like to round up and donate the difference? Roundup requests reduce the perceived pain of donating K Kelting, S Robinson, RJ Lutz Journal of Consumer Psychology 29 (1), 70-78, 2019 | 40 | 2019 |
| The impact of cause portfolio focus and contribution amount on stakeholder evaluations M Eilert, S Robinson Business & Society 59 (7), 1483-1514, 2020 | 8 | 2020 |
| Not-so-speedy delivery: Should retailers use discounts or donations to incentivize consumers to choose delayed delivery? K Kelting, S Robinson, S Wood Journal of Retailing 100 (4), 565-582, 2024 | | 2024 |
