| When to accentuate the negative: The effects of perceived efficacy and message framing on intentions to perform a health-related behavior LG Block, PA Keller Journal of marketing research 32 (2), 192-203, 1995 | 1012 | 1995 |
| From nutrients to nurturance: A conceptual introduction to food well-being LG Block, SA Grier, TL Childers, B Davis, JEJ Ebert, S Kumanyika, ... Journal of Public Policy & Marketing 30 (1), 5-13, 2011 | 650 | 2011 |
| Increasing the persuasiveness of fear appeals: The effect of arousal and elaboration PA Keller, LG Block Journal of consumer research 22 (4), 448-459, 1996 | 463 | 1996 |
| Vividness effects: A resource-matching perspective PA Keller, LG Block Journal of Consumer Research 24 (3), 295-304, 1997 | 447 | 1997 |
| Vicarious goal fulfillment: When the mere presence of a healthy option leads to an ironically indulgent decision K Wilcox, B Vallen, L Block, GJ Fitzsimons Journal of Consumer Research 36 (3), 380-393, 2009 | 403 | 2009 |
| Shopping lists as an external memory aid for grocery shopping: Influences on list writing and list fulfillment LG Block, VG Morwitz Journal of Consumer Psychology 8 (4), 343-375, 1999 | 354 | 1999 |
| The cool scent of power: effects of ambient scent on consumer preferences and choice behavior AV Madzharov, LG Block, M Morrin Journal of Marketing 79 (1), 83-96, 2015 | 304 | 2015 |
| Conscious and nonconscious components of superstitious beliefs in judgment and decision making T Kramer, L Block Journal of Consumer Research 34 (6), 783-793, 2008 | 293 | 2008 |
| When consumers do not recognize “benign” intention questions as persuasion attempts P Williams, GJ Fitzsimons, LG Block Journal of consumer Research 31 (3), 540-550, 2004 | 273 | 2004 |
| Window displays and consumer shopping decisions S Sen, LG Block, S Chandran Journal of Retailing and Consumer services 9 (5), 277-290, 2002 | 273 | 2002 |
| The squander sequence: Understanding food waste at each stage of the consumer decision-making process LG Block, PA Keller, B Vallen, S Williamson, MM Birau, A Grinstein, ... Journal of Public Policy & Marketing 35 (2), 292-304, 2016 | 249 | 2016 |
| Why did I eat that? Perspectives on food decision making and dietary restraint MG Bublitz, LA Peracchio, LG Block Journal of Consumer Psychology 20 (3), 239-258, 2010 | 247 | 2010 |
| Effects of product unit image on consumption of snack foods AV Madzharov, LG Block Journal of Consumer Psychology 20 (4), 398-409, 2010 | 214 | 2010 |
| The effect of superstitious beliefs on performance expectations L Block, T Kramer Journal of the Academy of Marketing Science 37, 161-169, 2009 | 208 | 2009 |
| Effects of self-efficacy and vividness on the persuasiveness of health communications LG Block, PA Keller Journal of consumer psychology 6 (1), 31-54, 1997 | 201 | 1997 |
| We're at as much risk as we are led to believe: Effects of message cues on judgments of health risk G Menon, LG Block, S Ramanathan Journal of Consumer Research 28 (4), 533-549, 2002 | 193 | 2002 |
| Beyond protection motivation: An integrative theory of health appeals LG Block, PA Keller Journal of applied social psychology 28 (17), 1584-1608, 1998 | 193 | 1998 |
| The question–behavior effect: What we know and where we go from here DE Sprott, ER Spangenberg, LG Block, GJ Fitzsimons, VG Morwitz, ... Social influence 1 (2), 128-137, 2006 | 170 | 2006 |
| The placebo effect in marketing: Sometimes you just have to want it to work C Irmak, LG Block, GJ Fitzsimons Journal of marketing research 42 (4), 406-409, 2005 | 131 | 2005 |
| Nonconscious effects of peculiar beliefs on consumer psychology and choice T Kramer, L Block Journal of Consumer Psychology 21 (1), 101-111, 2011 | 116 | 2011 |
