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Robert Jewell
Robert Jewell
Professor of Marketing, Kent State University
Verified email at kent.edu
Title
Cited by
Cited by
Year
An examination of perceived behavioral control: Internal and external influences on intention
B Kidwell, RD Jewell
Psychology & Marketing 20 (7), 625-642, 2003
2852003
The influence of past behavior on behavioral intent: An information‐processing explanation
B Kidwell, RD Jewell
Psychology & Marketing 25 (12), 1151-1166, 2008
1492008
The innovator's license: A latitude to deviate from category norms
MJ Barone, RD Jewell
Journal of Marketing 77 (1), 120-134, 2013
952013
The moderated influence of internal control: An examination across health‐related behaviors
B Kidwell, RD Jewell
Journal of Consumer Psychology 13 (4), 377-386, 2003
742003
When competitive interference can be beneficial
RD Jewell, HR Unnava
Journal of Consumer Research 30 (2), 283-291, 2003
672003
The motivational impact of perceived control on behavioral intentions
B Kidwell, RD Jewell
Journal of Applied Social Psychology 40 (9), 2407-2433, 2010
612010
When a Company Does Not Respond to Negative Publicity: Cognitive Elaboration vs. Negative Affect Perspective.
G Menon, RD Jewell, HR Unnava
Advances in Consumer Research 26 (1), 1999
591999
The stigma of mental illness: Using segmentation for social change
MA Yeh, RD Jewell, VL Thomas
Journal of Public Policy & Marketing 36 (1), 97-116, 2017
532017
Associative and dissociative comparative advertising strategies in broadening brand positioning
RD Jewell, C Saenger
Journal of Business Research 67 (7), 1559-1566, 2014
482014
How brand innovativeness creates advertising flexibility
MJ Barone, RD Jewell
Journal of the Academy of Marketing Science 42, 309-321, 2014
472014
Prototypicality advantages for pioneers over me-too brands: the role of evolving product designs
SJ Carson, RD Jewell, C Joiner
Journal of the Academy of Marketing Science 35, 172-183, 2007
422007
Hidden consumption behaviour: an alternative response to social group influence
VL Thomas, RD Jewell, J Wiggins Johnson
European Journal of Marketing 49 (3/4), 512-531, 2015
412015
Exploring differences in attitudes between light and heavy brand users
RD Jewell, HR Unnava
Journal of Consumer Psychology 14 (1-2), 75-80, 2004
382004
Establishing effective repositioning communications in a competitive marketplace
RD Jewell
Journal of marketing communications 13 (4), 231-241, 2007
362007
Strategic change and innovation reputation: Opening up the innovation process
T Morgan, M Obal, RD Jewell
Journal of Business Research 132, 249-259, 2021
332021
I can't get you out of my head: The influence of secrecy on consumers’ self‐brand connections
VL Thomas, RD Jewell
Journal of consumer psychology 29 (3), 463-471, 2019
332019
Norm violations and the role of marketplace comparisons in positioning brands
RD Jewell, MJ Barone
Journal of the Academy of Marketing Science 35, 550-559, 2007
322007
The moderating effect of perceived control on motivation to engage in deliberative processing
RD Jewell, B Kidwell
Psychology & Marketing 22 (9), 751-769, 2005
312005
How category advertising norms and consumer counter-conformity influence comparative advertising effectiveness
MJ Barone, RD Jewell
Journal of Consumer Psychology 22 (4), 496-506, 2012
282012
A picture’s worth a thousand words: Using depicted movement in picture-based ads to increase narrative transportation
JL Grigsby, RD Jewell, C Zamudio
Journal of Advertising 52 (4), 594-612, 2023
272023
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