| Choice of cause in cause-related marketing SR Robinson, C Irmak, S Jayachandran Journal of marketing 76 (4), 126-139, 2012 | 483 | 2012 |
| The impact of product name on dieters’ and nondieters’ food evaluations and consumption C Irmak, B Vallen, SR Robinson Journal of consumer research 38 (2), 390-405, 2011 | 309 | 2011 |
| The placebo effect in marketing: Sometimes you just have to want it to work C Irmak, LG Block, GJ Fitzsimons Journal of marketing research 42 (4), 406-409, 2005 | 132 | 2005 |
| Selling the forest, buying the trees: The effect of construal level on seller-buyer price discrepancy C Irmak, CJ Wakslak, Y Trope Journal of Consumer Research 40 (2), 284-297, 2013 | 117 | 2013 |
| You like what I like, but I don’t like what you like: Uniqueness motivations in product preferences C Irmak, B Vallen, S Sen Journal of Consumer Research 37 (3), 443-455, 2010 | 115 | 2010 |
| The endowment effect as self-enhancement in response to threat P Chatterjee, C Irmak, RL Rose Journal of Consumer Research 40 (3), 460-476, 2013 | 105 | 2013 |
| Having versus consuming: Failure to estimate usage frequency makes consumers prefer multifeature products JK Goodman, C Irmak Journal of Marketing Research 50 (1), 44-54, 2013 | 105 | 2013 |
| When consumption regulations backfire: The role of political ideology C Irmak, MR Murdock, VK Kanuri Journal of Marketing Research 57 (5), 966-984, 2020 | 88 | 2020 |
| Licensing indulgence in the present by distorting memories of past behavior F May, C Irmak Journal of Consumer Research 41 (3), 624-641, 2014 | 87 | 2014 |
| The effect of a no-pain, no-gain lay theory on product efficacy perceptions T Kramer, C Irmak, LG Block, V Ilyuk Marketing Letters 23, 517-529, 2012 | 69 | 2012 |
| Lowering the minimum donation amount increases consumer purchase likelihood of products associated with cause-related marketing campaigns M Tsiros, C Irmak Journal of Marketing Research 57 (4), 755-770, 2020 | 43 | 2020 |
| Product entitativity: How the presence of product replicates increases perceived and actual product efficacy N Vanbergen, C Irmak, J Sevilla Journal of Consumer Research 47 (2), 192-214, 2020 | 39 | 2020 |
| Consumer reactions to business-nonprofit alliances: Who benefits and when? C Irmak, S Sen, CB Bhattacharya Marketing Letters 26, 29-42, 2015 | 37 | 2015 |
| Predicting the emergence of innovations from technological convergence: lessons from the twentieth century S Schnaars, G Thomas, C Irmak Journal of Macromarketing 28 (2), 157-168, 2008 | 34 | 2008 |
| The effects of rarity on indulgent consumption: Non-impulsives indulge when low frequency is salient F May, C Irmak Journal of Consumer Research 45 (2), 383-402, 2018 | 31 | 2018 |
| The out-of-region bias: Distance estimations based on geographic category membership C Irmak, RW Naylor, WO Bearden Marketing Letters 22, 181-196, 2011 | 17 | 2011 |
| Efficacy expectations and adherence: Evidence of consumer biases and heuristics in pharmaceutical marketing V Ilyuk, C Irmak, T Kramer, L Block Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices …, 2014 | 7 | 2014 |
| Selling the Forest, Buying the Trees: Mental Representation of Endowments C Irmak, C Wakslak, Y Trope Academy of Management Proceedings 2012 (1), 16987, 2012 | 7 | 2012 |
| Choice under incomplete information on incumbents: Why consumers with stronger preferences are more likely to abandon their prior choices C Irmak, T Kramer, S Sen Journal of Consumer Psychology 27 (2), 264-269, 2017 | 6 | 2017 |
| The Effect of Political Ideology on Reactions to Warning Labels and Consumption Regulations MR Murdock, C Irmak, JF Thrasher ACR North American Advances, 2014 | 3 | 2014 |
Stefanie RobinsonNorth Carolina StateVerified email at ncsu.edu
